A Simple Content Strategy For Your Business’ Blog

A Simple Content Strategy For Your Business’ Blog

Are you thinking about starting a blog for your business but aren’t sure what you would post about or how often you should do it? Did you start a blog but lost steam after just a few posts, leaving your blog silent? Are you struggling to be consistent? If this is you, keep reading. Today, I am sharing four simple steps to help you get started. I want you to leave with a realistic perspective about your first business blog and all that it will require for success long term. Believe me, this article is as much for me as it is for you. Owning and maintaining a blog is much like trying to eat healthy. We all know what we’re supposed to do, but it’s so easy to get off track. For insta.. […]


For what search terms does my website rank?

For what search terms does my website rank?

The goal of search engine optimization is for people to find your website when using certain terms or phrases. If you implemented those basic search engine strategies from my last article (http://idestini.com/articles/realistic-search-engine-optimization-strategy-for-small-business), how can you check to see what terms and phrases your website is ranking for? How do you know if you need to take the next steps in your SEO strategy? Realize that SEO is not an overnight affair. It’s best to wait a week or two after making changes before checking your results. This article will show you the free tools that from Google and Bing that enable you to see how your website is ranking for certai.. […]


Realistic Search Engine Optimization Strategy for Small Business

Realistic Search Engine Optimization Strategy for Small Business

Having a website can seem overwhelming. You know your small business needs one so you figure out a way to get your first site, whether it was a relative or friend who helped you or you found a cheaply-priced DIY (do-it-yourself) service. You get your website online and now you learn about all these other foreign-sounding things you need to do for it like SEO. What is SEO? Maybe you overheard another business owner talking about it or maybe it’s from one of the 5 weekly calls you get from marketers promising they can rank you #1 on Google for some number of weeks. Is that as important as they make it sound? Your time is limited and valuable. What reasonable action can you take? .. […]